Welcome to BORA TRI
Coaching for Every Athlete, Every Dream,Every Finish Line.
Welcome to BORA TRI
Coaching for Every Athlete, Every Dream,Every Finish Line.
Meet Your Coach
Bora Tri and Coach Reinaldo Freitas
With over a decade of experience, Coach Reinaldo is a USAT Level 1 Certified Coach, Ironman AWA Gold Athlete, and passionate mentor.
Having completed multiple Ironman races, marathons, and balancing life with high-performance training, he understands what it takes to help you succeed — in sport and in life.
- 🏆 Ironman PB: 9:15
- 🏃 Marathon PB: 2:58 (Boston)
- 🏋️♂️ 1/2 Marathon PB: 1:21
Years of Coaching Experience
Races Completed
Personalized Training Plans
Coaching Philosophy
Our Philosophy Progress with Purpose
Coaching that fits your life
Science meets intuition
We’ll train with purpose—and heart
"I have a busy life with kids and a stressful job. A coach takes away the guesswork. My plan is tailored to how I'm feeling and keeps me accountable. I've made gains in areas that would've taken years on my own. Being part of a community and having structured guidance made all the difference."
"I’ve done about 10 Olympic races and a couple of Ironman 70.3s. After initially using generic plans, working with a coach elevated my training. I PR’d my run splits and boosted my bike FTP significantly — all while staying injury-free. The structured plan and expert feedback are game-changers."
"I started triathlon without a swimming background and just wanted to finish. Now I placed top 15% in Ironman races. The difference? Having a coach. My training is efficient, tailored, and mentally motivating. Worth every penny."
Our Testimonials
What Our Athletes Are Saying
Why I Coach
Personalized Coaching, Proven Results
Certified Expertise
Train with a USAT Level 1 Certified Coach and Ironman AWA Gold Athlete with over 10 years of coaching and racing experience.
Holistic Approach
We focus on smart training, mental strength, race strategy, nutrition, and lifestyle balance to support your success on and off the course.
Real-World Understanding
As an athlete, entrepreneur, and parent, Coach Reinaldo understands the challenges of balancing life and training — and helps you do it effectively.
Proven Athlete Success
From first-time finishers to Ironman World Championship qualifiers, our athletes consistently reach — and exceed — their
goals.
Coaching Services
Coaching That Fits Your Life
6-month commitment after a 1-month trial at $97.50
Triathlon Coaching
- Weekly/Biweekly customized training in Training Peaks
- Unlimited communication via Training Peaks
- Training Peaks Premium account included
- Personalized race strategy (race-week call)
- 1x 15-minute call/month
- Moderate plan adjustments (1–2/month)
- Feedback and workout analysis in Training Peaks
- Tailored workouts (Power, Pace, HR, RPE)
- Free race day and nutrition strategy guidance
- One-time setup fee: $50
6-month commitment after a 1-month trial at $72.50
Running Coaching
- Fully custom training blocks (2–3-week blocks)
- Core and strength workouts included
- Regular check-ins and email support
- Training Peaks account included
- Moderate plan adjustments (1–2/month)
- Tailored workouts (Pace, HR, RPE)
- Race strategy guidance
- One-time setup fee: $50
- Delivery: Online via Training Peaks
- Payment: Credit Card, PayPal (charged on the 1st or 15th)